Tuesday, September 2, 2008

But Where Have All the Fritos Gone?

I don't typically buy food from vending machines. But recently on a rare binge, I fed a dollar into the machine on the newly renovated 2nd floor of AB. I was hungry between a cancelled class and the long stretch before dinner, and cheap gratification caught my eye.

Scanning the rows of Snickers and Kit Kats, something else caught my eye too--a bag of "Better Made" corn chips. A Frito by any other name still has the same greasy crunch, and with only three ingredients (corn, oil, salt), how much could an off-brand screw it up? So I chanced it on the unfamiliar yellow bag.

It turns out "Better Made" is made better in Detroit. From what I gather, the company is a non-conglomerate, and it claims to use Michigan potatoes during the 8 months of the year that they're in season. I wonder if someone made a deliberate choice to stock AQ's snack supply with more friendly food, or if Better Made filled a slot that would have otherwise required an expensive contract or overhead with a Big Brand.

I'll take them over Fritos any day!

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